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Marketing Timeline Examples

    marketing planning and timeline example

    At the foundation of any good business website is a solid marketing timeline. Often, marketing plans can be heavy documents that go unread. Creating a marketing timeline to illustrate your plan can help in many ways.

    What is the Marketing Timeline?

    A marketing timeline allows the company employees to see all projects, events, campaigns, and sales that will be happening throughout the year. They can be used to point out deadlines on a quarterly, annual, or on project basis.

    Why should your company Have a Marketing Timeline?

    Increased workload, blurred lines and messed up scheduling made experienced peopleturn the wheel into:

    • Confidence
    • Curiosity
    • Focusing
    • Evaluation

    Timeline can be broken into 4 major steps: A. Ideation. B. Planning (creating Marketing timeline), C. Execution and D. Evaluation.

    A. Marketing timelines make it easy for your entire team to see: A Marketing Plan gets everyone on the same page.

    B. It takes several days or a week or more to proof, print and mail marketing materials. A
    common mistake is hitting the market too late because you haven’t factored in production time.

    C. Keep track and measure the results, including revenue vs. costs and profit—it’s all about the bottom line. Having a Marketing Timeline means that goals are measurable.

    How specific your marketing timeline projects should go?

    Not too specific and not too abroad. 5 points to include when writing projects for your marketing timeline:

    • Project Title
    • Team that’s responsible for this project
    • Project budget even if it too low
    • Resources the team might need
    • Goals you have including expected deadline

    What do you need before you begin to work on your marketing timeline?

    Before you begin to work on your marketing timeline you need to figure out the list of discounts and campaigns that you’re going to run for the year. Some common categories include:


    Cetabo’s Marketing Timelines

    Everyone has great marketing ideas, but until these ideas get executed, measured and optimized it is just an idea that is worth $0.

    A. Project title: Launch

    Team: Inhouse developers
    Budget: $1400
    Hours: 30 hrs
    Resources: Brand assets
    Expected goal: Clear and usable branded website

    B. Project title: Bring testimonials

    Team: Inhouse marketing
    Budget: $0
    Hours: 70 hrs
    Resources: Brand assets
    Expected goal: New service testimonials(reviews)

    C. Project title: Infographics

    Team: Offshore designers
    Budget: $380
    Hours: N/A
    Resources: Use fiverr, infographics material
    Expected goal: Helpful infographics posted on multiple channels  

    D. Project title: News

    Team: Inhouse marketing + Press company
    Budget: $2100
    Hours: 12 hrs
    Resources: Coupons, Infographics, achievements  
    Expected goal: News page to post updates and to be used for press release

    E. Project title: Coupons

    Team: Inhouse marketing
    Budget: $0
    Hours: 20 hrs
    Resources: check successful business promo post example, promo restrictions doc
    Expected goal: New coupon to allow users to try the service free of charge

    F. Project title: Social media

    Social media company
    7 hrs
    Brand assets, coupon, news
    Hire and build relationship with a social media company

    G. Project title: Video

    Team: Offshore designers
    Budget: $900
    Hours: N/A
    Resources: Hire using fiverr, brand assets
    Expected goal: Helpful videos describing service and educating users

    H. Project title: Email

    Team: Email overseas employee
    Budget: $900
    Hours: 30hr
    Resources: Hire experienced email employee
    Expected goal: Multiple email campaigns for targeted industries  

    Learning lessons and new marketing technologies

    Our Launch is done better than perfect. We used the following tools/resources:

    What do you need to launch a website?
    1-WordPress functional theme by neve
    2-Canva Pro to design logo and other brand assets
    3-Reddit and Quora to research content
    4-Bluehost for hosting the site
    5-123formbuilder for order inquiries